Brand-Led Product Design · Home & Wellness
A brand promises a way of living. The object keeps it.
For DTC founders who want the product to say what the brand already says.
iF · Good Design · 11 years in Japan
Brand-Led Product Design · Home & Wellness
For DTC founders who want the product to say what the brand already says.
iF · Good Design · 11 years in Japan
Selected partners
Why product design
Ads can tell the story. The object has to hold up without them.
That takes clarity, direction and coherence.
What should this product mean to this customer, in this market?
Turn that meaning into one clear product language.
Across the product, the line, and every decision that follows.
The service is judgement. The object is the proof.
Selected Work
Ways to work together
A brand speaks through its name, its voice, its price. Too often, its product says something else. Closing that gap is the work — and it starts long before the first sketch.
Concept wall, HelloKlean — each direction answers to the brand story, or comes down.
When something feels wrong, but the reason isn't clear.
A focused diagnosis of where the product and brand diverge — and what should change.
→ Clarity
When the brand is clear, but the object isn't.
One reasoned design direction: form, CMF, touch and the principles behind them.
→ Direction
When one good product needs to become a coherent line.
Ongoing judgement across new products, extensions and critical design decisions.
→ Coherence
The Studio
“The moment a person falls in love with an object happens before they understand why. That is where I work.”
Tell me about your product →No pitch deck required · Reply within 48 hours